Mahindra slashes up to ₹1.11 lakh off Bolero SUVs in August 2025
When Mahindra & Mahindra Ltd rolled out an aggressive price‑cut in August 2025, the Indian SUV market felt the tremor. The company offered a flat cash discount of up to ₹1.11 lakh on its best‑selling Bolero range, sparking a flurry of buyer interest across metros and tier‑2 towns.
Why the discount mattered
The Bolero family – comprising the standard Bolero, the compact Bolero Neo, and the 9‑seat Bolero Neo Plus – has long been a favourite for families needing a rugged yet affordable SUV. By trimming as much as ₹1.11 lakh from the ex‑showroom price, Mahindra not only made the top‑end Neo Plus more reachable but also widened the appeal of the entry‑level models, which now start at just under ₹10 lakh.
Discount details – July vs. August
Mahindra actually kicked off the price war in July 2025, offering a flat ₹1 lakh reduction on the Bolero line‑up. At that time the high‑end B6 (O) trim saw the deepest cut – a staggering ₹92,700 – while the mid‑range B4 and B6 trims got up to ₹40,000 off. The newly introduced N10 (O) and N10 trims of the Bolero Neo also enjoyed a full ₹1 lakh discount, with the N8 trim getting ₹65,000 off and the base N4 trim ₹40,000.
Come August, Mahindra upped the ante. All three variants – Bolero, Bolero Neo and Bolero Neo Plus – received a cash back of up to ₹1.11 lakh. Buyers of the Neo Plus in the P4 and P10 trims also snagged a flat ₹25,000 accessory voucher, covering fog lamps, side steps, premium seat covers and other goodies.
What the numbers look like on the road
The flagship Neo Plus now lists at an ex‑showroom price of ₹11.48 lakh. In Delhi, buyers must add roughly ₹1.43 lakh in RTO fees and another ₹55,000 for insurance, pushing the on‑road total to about ₹13.57 lakh. By contrast, the base Bolero starts at ₹9.81 lakh, the Neo at ₹9.97 lakh, and the Neo Plus from ₹11.41 lakh – all before any discount.
- Maximum cash discount: ₹1.11 lakh (August 2025)
- Top‑end Neo Plus ex‑showroom price: ₹11.48 lakh
- Delhi on‑road cost after fees: ~₹13.57 lakh
- Free accessories up to ₹30,000 for Neo Plus buyers
- Key rivals: Maruti Grand Vitara, Hyundai Creta, Kia Seltos, Honda Elevate
Competitive landscape
The Bolero’s new price tag pits it directly against the likes of Maruti Grand Vitara, Hyundai Creta, Kia Seltos and the freshly launched Honda Elevate. All of those rivals sit in the ₹10–₹15 lakh bracket, but Mahindra’s rugged heritage and the added accessory bundle give the Bolero a distinct value proposition for buyers who need a workhorse as much as a family hauler.
Broader discount strategy at Mahindra
The Bolero discounts are not an isolated stunt. In the same period, Mahindra trimmed prices on its flagship XUV700, the mid‑size XUV3 X0 (up to ₹89,000 off), and even the sporty Scorpio‑N. Industry analysts say the wave of offers is a response to slowing footfall in dealerships and a bid to clear inventory ahead of the upcoming fiscal year.
What experts are saying
Automotive analyst Rajat Mehra of Counterpoint Research notes, “Mahindra’s move is classic volume‑play pricing. By carving out ₹1 lakh‑plus discounts, they’re not just courting first‑time SUV buyers, they’re also pulling price‑sensitive families away from the heavily advertised Creta and Seltos.” Meanwhile, a senior manager at AutoX dealership in Gurgaon observed, “The foot traffic in the showroom jumped by roughly 18 % after the August announcement. People are doing the math on total ownership cost, and the free accessories tip the scales.”
What’s next for Mahindra?
The next few months will reveal whether the discounting spree boosts the Bolero’s market share. Early registration figures from the Ministry of Road Transport suggest a 12 % rise in registrations for the Bolero Neo line in September 2025, but it remains to be seen if that momentum sustains. Mahindra has hinted at a possible facelift for the Bolero in early 2026, which could bring updated infotainment and safety tech – a move that would keep the model competitive as rivals roll out hybrid and electric variants.
Frequently Asked Questions
How does the August discount affect first‑time SUV buyers?
The cash back of up to ₹1.11 lakh lowers the entry barrier for families looking for a robust vehicle without stretching their budget. When combined with free accessories worth ₹30,000, the total out‑of‑pocket cost can be nearly ₹1.4 lakh less than a comparable, undiscounted competitor.
Which Bolero variant receives the biggest price cut?
The top‑trim Bolero Neo Plus (P4 and P10) enjoys a flat ₹1.11 lakh discount plus an extra ₹25,000 worth of accessories, making it the most heavily incentivised model in the lineup.
What are the main competitors to the Bolero after the discount?
Direct rivals include the Maruti Grand Vitara, Hyundai Creta, Kia Seltos and the newer Honda Elevate. All sit in a similar price band but differ in brand perception and feature sets.
Will the discounts continue into the next quarter?
Mahindra has not confirmed a continuation, but analysts expect at least a partial extension to clear remaining inventory before the new model year launch slated for early 2026.
How do the added accessories impact the overall value?
Free accessories – such as fog lamps, side steps and premium seat covers – add roughly ₹30,000 of tangible value, effectively turning a pure cash discount into a bundled deal that enhances resale appeal and daily utility.